Case Study: Marketing Survey

From a simple client survey, this application generates a customizable, professional marketing plan in HTML and PDF with one click.

Overview

Maintainable built this application to streamline the marketing tasks of collecting client surveys and building marketing plans from them. It can automatically build ready-to-print, professional marketing plans from nothing more than a survey.

Used by Syneron, a pioneer in non-surgical medical aesthetics equipment, the application provides a friendly survey page for clients to visit. It then captures the surveys completed.

From the survey, a plan is generated on the fly. The dynamic user interface allows the generated plan to be tailored for each client. Once completed, the plan can viewed online, printed, or sent directly to the client's email in HTML or PDF formats.

Watch a Video

Take a quick tour of this marketing application.

Features

Custom Built Marketing Plans

Marketing plans are built automatically based on the client's survey answers. The application uses simple, customizable business rules to develop the best plan for each survey.

Dynamically Editable Plans

Each generated plan can be can be customized to fit the specific needs of each client. Employees using the application can use the dynamic, intuitive interface to easily change the plan.

Direct-to-PDF Output

Plans are generated by the application in HTML that that include a special stylesheet for printing. The application is also capable of directly generating the same plan as a PDF file.

Report Generation

Reports are available based on the data collected from the surveys. The reports can be viewed like a spreadsheet where every column is sortable, allowing easier viewing.

LDAP Authentication

Employees can login to the application using their existing corporate authentication system. Employees use their same sign-on credentials as other corporate applications.

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